Health promotion is the process of enabling people to increase control over and improve their health. It goes beyond treating disease to addressing the root causes of poor health—through education, policy, environmental change, and community empowerment.
The focus is on prevention, healthy behaviors, and supportive environments, rather than solely on curative care.
In a country like Ethiopia, where communicable diseases, maternal and child health issues, and emerging non-communicable diseases (NCDs) coexist, health promotion plays a critical role in improving population health with limited resources.